“Many didn’t even know our shop existed until a recommendation for piercing. We’ve been able to engage with clients in an entirely new way, deliver our strong marketing message and provide a service that wasn’t available in the town. We’re seeing clients peruse the store and identify wish lists for Christmas. It’s all very encouraging. Our preference is for second and cartilage piercings and we’ll only pierce ears of children if they are old enough to ask for it and show excitement.”

David Rodger Sharp

Why getting into business
We are getting into the Ear Piercing business as at Matthew Stephens we have always been at the cutting edge of trends and Ear Piercing seems to be the new upcoming trend among both young and old. Over the past 10 years we have seen different Cycles of Fashions, with the Charm bracelet/ wristwear of Pandora and Links of London booming from 2010 – 2015, Then 2014 we had the neckwear/ Coin phenomenon of Mi Moneda taking over which has since slowed off.

Matthew Stephens

How you found training, support, pos etc
The Service that Inverness offer is second to none in every way. No matter what we ask nothing is too much trouble. Their Point of Sale material is high end affordable luxury which best fits the profile of our offering here at Matthew Stephens.
 
The training was very detailed and most beneficial preparing us with everything that we need to know to offer the best piercing service and experience in the region.
They guided us through every step of the way.

Matthew Stephens